Getting a good job starts with a well-designed CV. After all, it's the first impression you make on a company. But what exactly do companies look for in a CV? Is there a magic formula for attracting the attention of recruiters? The answer lies in creating a clear, objective document that highlights your skills and experience in a strategic way.

The importance of a well-designed CV

Before starting, it's essential to understand why a good CV makes such a difference. It's like a shop window: in a few seconds, the recruiter decides whether or not to continue reading. With so many applications for each vacancy, a disorganized or generic CV can be quickly discarded.

On the other hand, a well-structured CV, which clearly presents relevant information, can be the key to getting that much-desired interview. Let's see how to put together a CV that impresses.

What does a CV need?

There are some basic elements that every good CV should include. But it's not enough just to list this information. You need to organize it strategically and focus on what the company really values. Here's what not to miss:

1# Clear and objective personal information

At the top of your CV, put your contact details simply and without exaggeration. Include:

  • Full name
  • Updated phone number
  • Professional e-mail (avoid addresses with nicknames or informal names)
  • City and state (it is not necessary to include the full address)
  • Links to portfolio or LinkedIn, if applicable

Tip: Make sure your e-mail address and phone number are correct. Simple mistakes can cause you to lose an opportunity.

2# Impactful professional summary

After your personal information, include a professional summary of 3 to 5 lines. This is the space for you to highlight who you are, what you have achieved and what you are looking for. Be direct and use words that show confidence and professionalism.

For example:
"Professional with 5 years of experience in digital marketing, specializing in SEO strategies and paid media campaigns. Skilled in analyzing metrics and developing high-performance content. I seek to contribute to the growth of companies focused on innovation and results."

3# Relevant professional experience

This is one of the most important parts of the CV. List your experiences in reverse chronological order (from most recent to oldest). Include:

  • Company name
  • Position held
  • Period of service (month and year of start and end)
  • Main responsibilities and achievements

Tip: Whenever possible, mention the results achieved with concrete figures or facts. For example:
"I increased the site's organic traffic by 30% in six months by leading SEO strategies."

4# Academic background

Here, highlight your most relevant courses. Include:

  • Name of institution
  • Course taken
  • Period of completion

If you have higher or technical education, you don't need to mention high school. If you are still studying, put "studying" and the expected date of completion.

5# Technical and behavioral skills

Companies value professionals who have specific skills for the job. Divide this section into

  • Technical skillsInclude tools, languages and knowledge directly related to the job. Example: Advanced Excel, fluent English, Python programming.
  • Behavioral skillsList characteristics that show your professional profile, such as "good communication", "teamwork" or "proactivity".

Tip: Customize this section for each vacancy. Read the job description and see which skills are most valued.

6# Courses and certifications

If you have taken courses or have relevant certifications, include them on your CV. This shows that you are always updating and investing in your career. Example:

  • Google Ads Certification - Google
  • Project Management Course - Getúlio Vargas Foundation

Avoid listing courses that are not related to the job or that are too old.

How do you make your CV attractive?

As well as including the essential information, you can make your CV more attractive by following a few simple tips:

1# Use a clean and professional design

The layout of your CV should be organized and easy to read. Avoid exaggeration, such as flashy colors or fonts that are difficult to understand. Opt for a minimalist design, with a legible font and adequate spacing.

2# Adapt your CV to each position

Sending the same CV to every company can reduce your chances. Customize it to highlight skills and experience that are most relevant to the job in question.

3# Be brief and to the point

Recruiters don't have time to read long texts. Keep your CV to a maximum of two pages and use short, direct sentences.

4# Review before sending

Grammar or typing errors can give a bad impression. Proofread the document carefully or have someone proofread it for you.

What to avoid on your CV?

As well as knowing what to include, it's important to avoid some common mistakes that can harm your chances:

1# Outdated information: Check that the contact details are correct and up-to-date.
2# Exaggerations or liesDon't invent experiences or skills. This could be discovered and compromise your credibility.
3# Unnecessary informationAvoid including information such as CPF, ID, marital status or photo (unless the job asks for it).

Win over companies with the right CV

Creating a CV that companies like requires attention to detail and a strategic presentation. Remember that it should reflect your skills and experience in a clear, uncomplicated way. With the tips you've seen here, you can start putting together a CV that stands out in the market and opens doors to new opportunities.

Now it's your turn: revise your CV, personalize it and get ready to win the job of your dreams!

See also: How to apply for a job via cell phone and WhatsApp? See the tips

February 12, 2025